Fashion week: an industry event where fashion designers, brands, and houses release their latest collections in runway shows to the most prestigious and prominent buyers. The “big four”, only the most noteworthy fashion capitals of the world, New York, Paris, London, and Milan, receive the most press coverage. These events let the industry know what is “in” and what is “out” for the upcoming seasons.
To many, a fashion show may just be groups of people walking in a line wearing avant-garde clothing, but to others it is art. One single fashion show is an ensemble of creative ideas down to the lighting, music, ramp, decor, models, and clothing. The most talented designers are those who are able to spark the imagination of the audience and convince them to buy those clothes. Fashion shows that have a dedicated theme are able to do just that by providing theatrics and creating drama to make an otherwise normal show, something extravagant and memorable. However, themes shouldn’t be used to distract the audience from the audience, but to highlight the new collection.
There are two major seasons of the year: autumn/winter, which is released in February and spring/summer which is released in September. This allows retailers to incorporate alternative marketing strategies to increase brand awareness before the actual season. Shows always go in the following order: New York, London, Milan, and it ends in Paris.
But New York fashion fashion week isn’t all that old. Prior to the 1940s, the world looked to the elegant city of Paris for sartorial inspiration. Influential magazines such as Vogue and Harper’s Bazaar predominantly wrote about the attire of the French. In 1943, when France was fighting in World War II, American fashion journalists were unable to travel to Paris under circumstances, so they created their own fashion week as a distraction from French fashion. In today’s day and age, the world looks to New York for its chic street style, fashion inspired by contemporary culture of urban people.
Every gown, suit, and blouse that is seen on the runway during fashion week was once hand drawn on a sheet of paper in the very early stages. Even the most intricate haute couture pieces were once pencil doodles– now that is art.
Fashion week becomes a celebration for anyone in the fashion industry, a time to celebrate works of art. A single fashion show is merely a look into a designer’s mind, something he/she wants the world to be apart of. Fashion allows anyone to be creative and to express themselves. Nothing can be too outrageous. Similar to the 1940s, fashion can be used as a distraction from the harsh realities people face on a daily basis. The “Big Four” cities will continue to make great strides in the future and fashion week will help them achieve their goals.