The Mycenaean

“I want to spend excessive amounts of money on mid-quality food!” said no one ever. 

Why would anyone want to ever waste their money on six, god-awful cookies? Crumbl Cookies have recently become the new trend and food craze. However, there are a number of reasons these sugary treats are overpriced, overrated, and overall terrible.

Too Much Hype

Crumbl Cookies began to rise in popularity because of their unique way to order in stores. A new user interface allows customers to build and create their own set of cookies at the stores. The ‘creation station’ in stores is a neat feature to construct your own personal order of cookies, but it also comes with severe defects in its system. Customers often get frustrated with the system as orders can be easily messed up because of the high tech interface. Messed up or wrong orders must still be paid for even if they are accidentally ordered by the customer.

The brand also rose in popularity because of their marketing and brand name on various social media websites. During the Covid-19 pandemic, Cumbl Cookies targeted their advertisements and brand name toward an audience of customers who stayed at home and ordered food. By noticing the mass demand for new user interfaces to order, Crumbl Cookies became widely popular overnight on different social media platforms, including Tik Tok with 1.8 million followers. 

As the Crumbl Cookie brand name continued to grow in popularity through social media, customers are often disappointed with the lack of presentation for such an expensive order. The cheap, pink cardboard box packaging and presentation is sloppy and inconsistent with customer’s expectations of a neatly placed set of ordered cookies – as displayed on its Tik Tok account. Here’s an example of a Crumbl Cookie display posted from the official Crumbl Cookie Tik Tok account.

Poor Delivery

A viral video posted on Tik Tok by Madeline Sanders shows a Crumbl Cookie Delivery box full of discombobulated and scattered cookies with frosting stuck to the top of the pink box. The customer was extremely frustrated and disappointed with Crumbl Cookies, and even demanded an explanation for the poor delivery service. 

The sudden rapid increase in popularity caused Crumbl Cookies to expand too quickly, causing a number of issues with service and order preparation. The amount of order and preparation flaws prove to show how Crumbl Cookies does not live up to the hype it’s gained from social media.

How Much Money?!

Would you rather spend $4 for a full meal including a burger, large fry, nuggets, and drink at Wendy’s? Or would you rather spend your $4 on a single cookie at Crumbl Cookies?

You heard me correctly, each cookie at Crumble Cookies is worth $4 each. Customers can pay for $4 per cookie, $13 for a Crumbl Box of four cookies, or $33 for a sugary party box of a dozen cookies. 

The price of Crumbl Cookies is absolutely ridiculous: There are plenty of other food and dessert options for a fraction of the price of Crumbl Cookies. 

Awful Customer Service

Along with the absurd expenses, the customer service at Crumbl Cookies is extremely poor. Customers often claim the workers/staff create an unfriendly atmosphere within the stores. When placing an order, the staff also do not let the customer know that their delivery is through a third party vendor, and you may not even have your order delivered. 

Nina Magee, high school senior and Crumbl Cookie customer, gives her experience after going to Crumbl Cookies. Magee recently went to the Crumbl Cookies location in Cary, NC, and was extremely disappointed with the poor customer service quality when she entered the store. 

“The people working were not enthusiastic whatsoever, many were just standing around doing nothing,” said Magee. “I walked in and ordered like one of those cookie dough and chocolate chip one’s and the woman preparing it had the worst attitude with me after I asked her to add more chocolate chips. And then when I went to check out, the lady at the register was an absolute jerk because my (credit) card wasn’t working at first,” said Magee. 

She claims the workers were impatient and very impolite during her visit to the store.

Bad Cookie Quality

Many customers complained about the poor quality of the cookies they received. Crumbl Cookies often under-bakes their cookies, leaving them extremely floury and doughy, many of which customers were upset about.

Madison Westmoreland, Crumbl Cookie customer and LRHS student, claims that she was really intrigued by all the hype surrounding Crumbl Cookies, but was disappointed with the outcome of her order. “I wanted to really love these cookies, but unfortunately they were severely underbaked and tasted like flour. The batter was not mixed well enough and it overall was just bad quality. I don’t recommend it (Crumbl Cookies) and I definitely won’t be going back,” said Westmoreland. 

Magee also commented on the cookie quality themselves. “The cookies are so overhyped and definitely are not worth the drive or the money. I had ordered 6 cookies, one of them being chocolate chip, and I still didn’t eat any of them because they were so undercooked. I don’t have any intentions of returning anytime soon.”